Alter Ego is the upcoming debut solo studio album by Thai rapper and singer Lisa. It is scheduled to be released on February 28, 2025, through Lloud and RCA Records.

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The album will mark her first solo release since departing from YG Entertainment and Interscope Records in 2023. The album consists of thirteen tracks on the standard edition, with the deluxe edition featuring two additional tracks. The album also features guest appearances from Rosalía, Doja Cat, Raye, Future, Tyla and Megan Thee Stallion. It is supported by four singles: "Rockstar", "New Woman", "Moonlit Floor (Kiss Me)", and "Born Again".

In December 2023, Lisa announced her departure from YG Entertainment for her solo work, while remaining with YG to continue her activities as a member of Blackpink.[1] She established her own management company named Lloud in February 2024 and signed with RCA Records in April to release solo music in partnership with Lloud.[2][3] In May 2024, Legend Music Studio in Phuket, Thailand posted a photo with Lisa on Facebook and shared that RCA Records flew in a team including one the best vocal producers in the world to record several tracks with the singer at the studio.[4] Lisa first teased the title of her upcoming album in the music video for the single "New Woman" in August, in which multiple women were shown reading a magazine named Alter Ego.[5] In an interview for her Billboard cover story in November, she shared that she was working hard on the album "trying to figure it out, the track list and everything, what I can change in there" and played some of the unfinished songs for the reporter.

Lisa emulates five different characters on Alter Ego, with each one having their own name and representing a unique aspect of her personality.[7] The five "alter egos", named Roxi, Kiki, Vixi, Sunni, and Speedi, each correspond to various tracks and feature on album versions with their own cover art.[8] According to Lisa, the concept came about as she was "trying so many different kinds of music styles while I was recording." Wanting to incorporate various genres into one album, she thought, "Oh, well I’ve never done this kind of stuff before, but it sounds great. Why not just kind of like put all the different styles into the album and call it Alter Ego?"[7]

The album's promotional campaign uses a five-point star as a recurring emblem to represent the five alter egos, while its trailer video features the rapper in five locations, one for each persona: a black rock structure, an outer-space catwalk, an enchanted garden, a green laser-beam motorcycle track, and a volcanic red runway.[9] The first alter ego Roxi is inspired by the song "Rockstar" and is depicted on cover art holding a guitar in an enchanted garden, with an accompanying description describing her as a rockstar that lives to "entertain and always command the stage".[10] The second alter ego Sunni, deriving from "Moonlit Floor (Kiss Me)", is a free-spirited French speaker with brown curly hair who has a "je ne sais quoi for sun-kissed days and sea-breezy nights".[11] The third alter ego Kiki, based on "New Woman", is an Internet lover with a sassy Y2K aesthetic who can be found "burning CDs or finding something new to obsess over" and is styled with pink hair and a pink wardrobe.[12] The fourth alter ego Speedi, corresponding to "Lifestyle", is a sports car driver with bright orange hair who is "built for the rush, wired for the win" and has "just installed the NOS kit" in her car.[13] The fifth alter ego Vixi accompanies the song "Fxck Up the World" and is "the one they love to call the 'Villain'"